Marketing Responsible Drinking Behavior: Comparing the Effectiveness of Responsible Drinking Messages Tailored to Three Possible “Personality” Conceptualizations

✍ Scribed by York, Valerie K.; Brannon, Laura A.; Miller, Megan M.

• Book ID: 118023783
• Publisher: Haworth Press Inc
• Year: 2012
• Tongue: English
• Weight: 124 KB
• Volume: 29
• Category: Article
• ISSN: 0735-9683
• DOI: 10.1080/07359683.2012.652578