Marketing Research Traditions: Toward Theoretical Unification or Pluralism?

✍ Scribed by Kristian Möller

• Book ID: 117777714
• Publisher: Elsevier
• Year: 2007
• Tongue: English
• Weight: 61 KB
• Volume: 15
• Category: Article
• ISSN: 1441-3582
• DOI: 10.1016/s1441-3582(07)70030-7