Marketing Research: An Integrated Approach (2nd Edition)

✍ Scribed by Alan Wilson

Publisher: Prentice Hall
Year: 2006
Tongue: English
Leaves: 457
Edition: 2
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its understanding should be seen as a key element of marketing rather than a backroom activity performed by statisticians. The structure of this book closely follows the core elements of the MRS/CIM Marketing Research and Information Module, so will be ideal for those students studying towards these diplomas. This book is also ideal for those taking a short course in marketing research for the first time.

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