Marketing psychological services: Using client problem and solution perceptions to design help offering promotional appeals

✍ Scribed by David B. Jones

• Publisher: John Wiley and Sons
• Year: 2001
• Tongue: English
• Weight: 108 KB
• Volume: 18
• Category: Article
• ISSN: 0742-6046
• DOI: 10.1002/1520-6793(200103)18:3<261::aid-mar1008>3.0.co;2-7