Marketing program planning, process benefits, and store performance: An initial study among small retail firms

✍ Scribed by Jeffrey S Conant; J.Chris White

• Book ID: 114058209
• Publisher: Elsevier Science
• Year: 1999
• Tongue: English
• Weight: 126 KB
• Volume: 75
• Category: Article
• ISSN: 0022-4359
• DOI: 10.1016/s0022-4359(99)00017-2