<p><span>This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strat
Marketing planning : a step-by-step guide
โ Scribed by Taylor, James Walter, 1933-
- Publisher
- Englewood Cliffs, NJ : Prentice Hall
- Year
- 1997
- Tongue
- English
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Synopsis
xx, 364 pages ; 24 cm
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