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Marketing orientation and activities in the arts-marketing context: Introducing a Visual Artists’ Marketing Trajectory model

✍ Scribed by Lehman, Kim; Wickham, Mark

Book ID
123609302
Publisher
Westburn Publishers Ltd
Year
2014
Tongue
English
Weight
279 KB
Volume
30
Category
Article
ISSN
0267-257X

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## Abstract Considering the dynamic changes in agrifood systems in developing countries, this study uses a stated choice model to explore the marketing preferences of small‐scale producers of fresh fruits and vegetables in Honduras. Eight attributes, proposed in hypothetical contracts to farmers, a