✦ LIBER ✦
Marketing moves: a new approach to profits, growth, and renewal: by Philip Kotler, Dipak C. Jain, and Suvit Maesincee. Boston, MA: Harvard Business School Press, 2002. 193p. $29.95. ISBN 1578516005
- Book ID
- 114111351
- Publisher
- Elsevier Science
- Year
- 2002
- Tongue
- English
- Weight
- 21 KB
- Volume
- 28
- Category
- Article
- ISSN
- 0099-1333
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