New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activi
Marketing Modeling for New Products
โ Scribed by Carlos Hernandez Mireles
- Publisher
- Erasmus Research Institute of Management
- Year
- 2010
- Tongue
- English
- Leaves
- 275
- Series
- ERIM PhD Series in Research in Management
- Category
- Library
No coin nor oath required. For personal study only.
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