Marketing Mix

The Marketing Book || The marketing mix

✍ BAKER, M 📂 Article 📅 2008 🏛 Elsevier 🌐 English ⚖ 111 KB

This 6th edition of The Marketing Book maintains its pre-eminent position as the first point of reference for marketers needing up-to-minute marketing thinking. Taking into account the emergence of new subjects and new authorities, Michael Baker and co-editor Susan Hart have renewed and added to the

Marketing Mix for Next Generation Market

Marketing Mix for Next Generation Marketing

✍ Londhe, B.R. 📂 Article 📅 2014 🏛 Elsevier 🌐 English ⚖ 177 KB

Differentiation via the marketing mix

✍ William Boulding; Eunkyu Lee 📂 Article 📅 1992 🏛 Springer US 🌐 English ⚖ 853 KB

Algorithms for Marketing-Mix Optimizatio

Algorithms for Marketing-Mix Optimization

✍ Joachim Gudmundsson; Pat Morin; Michiel Smid 📂 Article 📅 2010 🏛 Springer 🌐 English ⚖ 556 KB

Marketing mix customization and customiz

Marketing mix customization and customizability

✍ Marc Logman 📂 Article 📅 1997 🏛 Elsevier Science 🌐 English ⚖ 743 KB

Finding the best marketing mix

✍ Wise, Rick; Sirohi, Niren 📂 Article 📅 2005 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 34 KB