Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers by Gerald Zaltman and Lindsay Zaltman

✍ Scribed by Beebe Nelson

• Book ID: 109165224
• Publisher: John Wiley and Sons
• Year: 2009
• Tongue: English
• Weight: 69 KB
• Volume: 26
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1111/j.1540-5885.2009.00682_2.x