✦ LIBER ✦

Marketing mental health to men: Theoretical and practical considerations

✍ Scribed by Aaron B. Rochlen; Wayne D. Hoyer

Publisher: John Wiley and Sons
Year: 2005
Tongue: English
Weight: 79 KB
Volume: 61
Category: Article
ISSN: 0021-9762
DOI: 10.1002/jclp.20102

No coin nor oath required. For personal study only.

✦ Synopsis

The current paper addresses the importance of and relevant challenges pertaining to the marketing of mental health to men. Included are pertinent definitions, a review of related research, and a discussion of recent large-scale gender-specific mental health campaigns. In addition, central aspects of the social marketing framework considered to be particularly useful for addressing men's resistance to help seeking are reviewed. Suggestions for future research topics are also provided.

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