Marketing management and strategy: A reader : Edited by Phili Kotler and Keith K. Cox, Prentice-Hall 1988 fourth edition, 406 pp., £17.95

• Book ID: 116022176
• Publisher: Elsevier Science
• Year: 1990
• Tongue: English
• Weight: 68 KB
• Volume: 23
• Category: Article
• ISSN: 0024-6301
• DOI: 10.1016/0024-6301(90)90145-t