𝔖 Scriptorium
✦   LIBER   ✦
πŸ“

Marketing Management (13th Edition)

✍ Scribed by Philip Kotler, Kevin Keller

Year
2008
Tongue
English
Leaves
719
Edition
13
Category
Library
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✦ Synopsis

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.

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