Marketing Library and Information Services: International Perspectives

✍ Scribed by Dinesh K. Gupta (editor); Christie Koontz (editor); Angels Massisimo (editor); Réjean Savard (editor); IFLA (editor)

• Publisher: K. G. Saur
• Year: 2006
• Tongue: English
• Leaves: 435
• Category: Library

✦ Synopsis

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level.

The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

✦ Table of Contents

Frontmatter
TABLE OF CONTENTS
INTRODUCTION
ACKNOWLEDGEMENTS
CONTRIBUTORS
BROADENING THE CONCEPT OF LIS MARKETING
A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES
MARKETING PUBLIC LIBRARIES IN DENMARK
MARKETING LIS IN NORWAY - AN OVERVIEW
LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART
UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES
FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES
MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION?
MARKETING LIBRARY SERVICES IN AFRICA
MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA
MARKETING OF LIBRARY AND INFORMATION SERVICES IN PAKISTAN: A PROFILE
MARKETING LIBRARY AND INFORMATION SERVICES IN AUSTRALIAN ACADEMIC LIBRARIES
METAPHORS ON MARKETING: SYMBOLIC AND EFFECTIVE ATTEMPTS IN THE "LUCIAN BLAGA" CENTRAL UNIVERSITY LIBRARY CLUJ-NAPOCA, ROMANIA
FINALLY SOMEBODY WANTS TO HEAR WHAT TEENAGERS HAVE TO SAY: MARKETING IN A CROTIA'S PUBLIC LIBRARY
BRANDING AS A PROCESS: A VIEWPOINT FROM SOUTH AFRICA
MARKETING OF LIBRARY AND INFORMATION SERVICES: THE VIEW FROM KNOWLEDGE MANAGEMENT WITHIN THE FINANCIAL SERVICES SECTOR
BRIEF HISTORY OF THE IFLA MANAGEMENT AND MARKETING SECTION (1995-2003) AND REVIEW OF ITS ACTIVITIES
MARKETING IN PUBLIC LIBRARIES: AN INTERNATIONAL PERSPECTIVE BASED ON THE PUBLIC LIBRARY SERVICE, IFLA / UNESCO GUIDELINES FOR DEVELOPMENT
THE ROLE OF THE AMERICAN LIBRARY ASSOCIATION IN THE MARKETING ORIENTATION OF LIBRARIES
WE CANNOT TALK TOO LOUD!: AN INVESTIGATION INTO THE ROLE OF CILIP IN LIS MARKETING
THE ‘CAMPAIGN FOR AMERICA’S LIBRARIES’ AND THE ‘CAMPAIGN FOR THE WORLD’S LIBRARIES’
NATIONAL LIBRARY WEEK IN LITHUANIA: ADVOCACY AND MARKETING CAMPAIGN
MARKETING IN THE CURRICULA OF LIBRARY AND INFORMATION SCIENCE EDUCATION PROGRAMS
EDUCATION AND TRAINING FOR MARKETING INFORMATION SERVICES IN THE UK
EDUCATING FOR MARKETING OF INFORMATION SERVICES IN CANADA: AN ELECTIVE COURSE IN FIVE GRADUATE LIS PROGRAMS
EDUCATION FOR LIS MARKETING IN INDIA
EDUCATION AND RESEARCH FOR LIBRARY MARKETING IN ESTONIA
CONTINUING PROFESSIONAL DEVELOPMENT PROGRAMMES (CPDP) FOR LIS PROFESSIONALS IN MARKETING AREA: AN INDIAN EXPERIENCE
RESEARCH FOR DESIGN AND TESTING OF INFORMATION PRODUCT
APPLICATION OF THE CONJOINT ANALYSIS AS A MARKETING RESEARCH TOOL FOR THE DEVELOPMENT AND CONTROL OF FUTURE ACADEMIC LIBRARY SERVICES: THE ProSeBiCA- PROJECT
EXCELLENCE IN MARKETING
I CAME, I SAW, I READ: MARKETING INITIATIVE FOR REFUGEE CHILDREN
MARKETING ACADEMIC LIBRARIES IN THE UK: THE OXFORD BROOKES UNIVERSITY LIBRARY APPROACH
THE POWER CARD CHALLENGE: MARKETING THE HOUSTON PUBLIC LIBRARY
LITERARY PATHWAYS: APPROACHING LITERATURE THROUGH LITERARY LANDSCAPES
DATABASES AS (INFORMATION) RESOURCE, LANGUAGE AND BEHAVIOUR
THE “MATPROMO” DATABASE: AN IFLA MANAGEMENT & MARKETING SECTION PROJECT
DATABASE ON LIS MARKETING LITERATURE IN INDIA
THE FOUR Ps CONCEPT IN LIBRARY AND INFORMATION SERVICES: A REVIEW OF LITERATURE
MARKETING LIBRARY SERVICES NEWSLETTER: AN OVERVIEW