Marketing Insights from A to Z: 80 Conce
โ Philip Kotler
๐ Library
๐
2003
๐ Wiley
๐ English
โฆ LIBER โฆ
๐
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
โ Scribed by Philip Kotler
- Publisher
- Wiley
- Year
- 2003
- Tongue
- English
- Leaves
- 225
- Edition
- 1
- Category
- Library
โฌ Acquire This Volume
No coin nor oath required. For personal study only.
โฆ Synopsis
What impressed me the most in this book was how Kotler was able to speak in detail about key marketing subjects in only two or three pages. I red much bigger texts in other books, about the same subjects, and they didn't gave me more information than this Kotler's book. It's a must have for anyone that needs to get familiar with Marketing principles and don't have time to read 600 pages books.
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