## Abstract This article analyzes how chemical manufacturers can develop stronger business advantages for green chemistry by rethinking sustainability marketing approaches. Green chemistry is a package of technologies, design principles and tools to reduce the toxicity, resource and energy use, and
โฆ LIBER โฆ
Marketing Innovations for Sustainable Destinations
โ Scribed by Alan Fyall; Metin Kozak; Luisa Andreu; Juergen Gnoth; Sonja Sibila Lebe
- Publisher
- John Wiley and Sons
- Year
- 2011
- Tongue
- English
- Weight
- 56 KB
- Volume
- 13
- Category
- Article
- ISSN
- 1099-2340
- DOI
- 10.1002/jtr.858
No coin nor oath required. For personal study only.
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## Abstract **Green chemistry** is discussed as a central design framework for the implementation of new scientific knowledge into everyday life. When adressed in such a manner, sustainability and economic viability are not necessarily mutually exclusive.magnified image
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