Marketing information exchange mechanisms in collaborative new product development: the influence of resource balance and competitiveness

✍ Scribed by H. Perks

• Book ID: 117564062
• Publisher: John Wiley and Sons
• Year: 2001
• Tongue: English
• Weight: 15 KB
• Volume: 18
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1016/s0737-6782(01)00086-8