𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Marketing in medium-sized manufacturing firms: The state-of-the-art in France and in Quebec

✍ Scribed by Jean-Claude Pacitto; Pierre-André Julien; Philippe Bizeul

Publisher
Springer US
Year
2006
Tongue
English
Weight
270 KB
Volume
3
Category
Article
ISSN
1554-7191

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Marketing in Chinese Small and Medium En
Marketing in Chinese Small and Medium Enterprises (SMEs): The State of the Art in a Chinese Socialist Economy
✍ Wai-sum Siu; Zhi-chao Liu 📂 Article 📅 2005 🏛 Springer US 🌐 English ⚖ 236 KB

This paper adopts the context-embedded approach to examine the marketing practices of 307 small and medium enterprises (SMEs) in the People''s Republic of China by comparing the survey findings with that of Hong Kong and Guangdong SMEs. Chinese SMEs focus on regional markets to avoid direct competit

Strong ties, Substantive Embeddedness an
Strong ties, Substantive Embeddedness and Innovation: Exploring Differences in the Innovative Performance of Small and Medium-sized Firms in UK Manufacturing
✍ Philip R. Tomlinson 📂 Article 📅 2011 🏛 John Wiley and Sons 🌐 English ⚖ 161 KB

Recent work on small and medium enterprises (SMEs) and networks has emphasised the importance of external ties in enhancing firms' innovative performance. Drawing upon survey data from 360 SMEs, this paper explores differences in the strength of UK SMEs' collaborative ties-in a range of activities-w