Marketing in Developing Countries

✍ Scribed by Joanna Kinsey (auth.)

Publisher: Macmillan Education UK
Year: 1988
Tongue: English
Leaves: 384
Series: Macmillan Studies in Marketing Management
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Front Matter....Pages i-xii
Front Matter....Pages 1-1
The marketing concept and developing countries....Pages 3-32
The marketing environment in developing countries....Pages 33-57
Consumer behaviour in developing countries....Pages 58-81
Marketing research in developing countries....Pages 82-108
The marketing mix in developing countries....Pages 109-140
Front Matter....Pages 141-141
Marketing by the state: I....Pages 143-176
Marketing by the state: II....Pages 177-209
Marketing by the multinational enterprise....Pages 210-257
Marketing by the Individual....Pages 258-286
Front Matter....Pages 287-287
Problems and prospects for marketing at the macro level....Pages 289-320
Problems and prospects for marketing at the micro level....Pages 321-348
Back Matter....Pages 349-374

✦ Subjects

Management; Marketing

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