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Marketing for Europe - marketing for the future: 21st annual conference of the European Marketing Academy


Book ID
107916329
Publisher
Elsevier Science
Year
1991
Tongue
English
Weight
82 KB
Volume
12
Category
Article
ISSN
0167-4870

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Evaluation of the European market for sa
✍ Hu, Y. F. ;Sheriff, R. E. πŸ“‚ Article πŸ“… 1999 πŸ› John Wiley and Sons 🌐 English βš– 946 KB

This paper is concerned with dimensioning the potential market for Satellite-Universal Mobile Telecommunications System (S-UMTS) terminals in Europe. In order to size the market, the satellite component is assumed to play a complementary role to its terrestrial counterpart. According to this role,