Marketing Financial Services

✍ Scribed by Arthur Meidan (auth.)

Publisher: Macmillan Education UK
Year: 1996
Tongue: English
Leaves: 343
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Front Matter....Pages i-xx
The Roles of Marketing in Financial Services....Pages 1-22
Customer Behaviour and Market Segmentation....Pages 23-49
Marketing Research....Pages 50-82
Product Development....Pages 83-117
Marketing of Credit Cards....Pages 118-141
Pricing....Pages 142-164
Advertising and Communications....Pages 165-192
Salesforce Management....Pages 193-211
Branch Location and Distribution....Pages 212-240
Branch Administration....Pages 241-264
Marketing Planning, Administration and Control....Pages 265-294
Marketing Strategies for Financial Services....Pages 295-295
Back Matter....Pages 315-324

✦ Subjects

Marketing; Business and Management, general; Financial Services

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