๐”– Scriptorium
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๐Ÿ“

Marketing: Fast Track to Success

โœ Scribed by Chris Ritchie


Publisher
Financial Times/ Prentice Hall
Year
2009
Tongue
English
Leaves
249
Category
Library

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No coin nor oath required. For personal study only.

โœฆ Synopsis


ย GET THE RESULTS YOU WANT IN MARKETING. FAST.

ย 

Marketing is all about relationships - relationships with your customers, with your brand, with the media and with your colleagues. Of all these relationships your relationship with your customers is still king. True marketing successes go beyondย your product and createย customer relationships with the company itself. The key to acheiving this is to align your people, your processes and your company promises.ย  Fast Track to Success: Marketing will teach you the key skills you need to excel in marketing and accelerate your career development.ย  It includes:

  • Marketing in a nutshell - a series of FAQs to give you a concise overview of the subject
  • The top 10 tools and techniques you can use to help you develop your approach to marketing
  • Advice on leading your team โ€“ how to decide your leadership style and build your team
  • Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team
  • Tips on how to progress your career, whether itโ€™s your first 10 weeks in the job or whether youโ€™re looking to get right to the top

Donโ€™t get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.Fast-Track-Me.com.

ย 

EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER

ย ย 

โœฆ Table of Contents


Cover
Fast Track To Success Marketing
Contents
The Fast Track way
About the author
A word of thanks from the author
Publisherโ€™s acknowledgements
Marketing Fast Track
How to use this book
Fast-Track-Me.com
A Awareness
Marketing in a nutshell
Marketing audit
B Business Fast Track
Fast Track top ten
Technologies
Implementing change
C Career Fast Track
The first ten weeks
Leading the team
Getting to the top
D Director's Toolkit
Team marketing audit
Integrated marketing plans
Market analysis
Analysis tools
Marketing project checklist
The Fast Track way
Other titles in the Fast Track series
Glossary
Index


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