✦ LIBER ✦

Marketing ethics and the techniques of neutralization

✍ Scribed by Scott J. Vitell; Stephen J. Grove

Publisher: Springer
Year: 1987
Tongue: English
Weight: 546 KB
Volume: 6
Category: Article
ISSN: 0167-4544
DOI: 10.1007/bf00383285

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Marketing ethics: Some dimensions of the

Marketing ethics: Some dimensions of the challenge

✍ Paul F. Camenisch 📂 Article 📅 1991 🏛 Springer 🌐 English ⚖ 409 KB

The ethics of evaluation neutrality and

The ethics of evaluation neutrality and advocacy

✍ Lois-ellin Datta 📂 Article 📅 1999 🏛 John Wiley and Sons 🌐 English ⚖ 863 KB

The ethics of selectively marketing the

The ethics of selectively marketing the Health Maintenance Organization

✍ Mark H. Waymack 📂 Article 📅 1990 🏛 Springer Netherlands 🌐 English ⚖ 523 KB

The ethics of political marketing practi

The ethics of political marketing practices, the rhetorical perspective

✍ Steve Banker 📂 Article 📅 1992 🏛 Springer 🌐 English ⚖ 623 KB

The market ethic: Moral dilemmas and mic

The market ethic: Moral dilemmas and microeconomics

✍ Julianne Nelson 📂 Article 📅 1992 🏛 Springer 🌐 English ⚖ 457 KB

Ethical ideologies: Efficient assessment

Ethical ideologies: Efficient assessment and influence on ethical judgments of marketing practices

✍ Susan Bardi Kleiser; Eugene Sivadas; James J. Kellaris; Robert F. Dahlstrom 📂 Article 📅 2002 🏛 John Wiley and Sons 🌐 English ⚖ 116 KB

## Abstract Individuals often differ with respect to their ethical judgments of marketing practices. Personal beliefs are presumably important sources of such differences. This article reports on the development and testing of an original, parsimonious measure of personal moral beliefs based on For