Marketing ethics and education: Some empirical findings
β Scribed by Sharyne Merritt
- Publisher
- Springer
- Year
- 1991
- Tongue
- English
- Weight
- 655 KB
- Volume
- 10
- Category
- Article
- ISSN
- 0167-4544
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
## Abstract This paper presents an exploratory investigation of the manufacturing/marketing (hereafter M/M) interface. Drawing on the literature and prior empirical work in M/M strategies, we propose a path model for assessing the mediating impact of the M/M interface harmonyβthe functionsβ ability
## Abstract Although researchers agree that more educated people typically engage in healthier behaviors, they have not uncovered the reason why. This paper considers several explanations, including future opportunity costs. Future opportunity costs represent any utilityβimproving future outcome th