๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Marketing Efforts are in the Spotlight


Book ID
109909081
Publisher
Nature Publishing Group
Year
1988
Tongue
English
Weight
777 KB
Volume
6
Category
Article
ISSN
1087-0156

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๐Ÿ“œ SIMILAR VOLUMES


THE IMPACT OF INTERNAL MARKETING EFFORTS
โœ Scott B. Keller; Daniel F. Lynch; Alexander E. Ellinger; John Ozment; Roger Cala ๐Ÿ“‚ Article ๐Ÿ“… 2006 ๐Ÿ› Wiley (John Wiley & Sons) ๐ŸŒ English โš– 174 KB

Marketing efforts can offer firms a greater competitive advantage by overtly stimulating the impact of frontline logistics employees on customer value creation. In such a situation, internal marketing becomes the strategy of choice in both service and product support contexts. A broad marketing mix

International direct marketing efforts:
โœ Nancy D. Albers; V. Kumar ๐Ÿ“‚ Article ๐Ÿ“… 1991 ๐Ÿ› John Wiley and Sons โš– 934 KB

Understanding the effectiveness of various marketing efforts in the international marketplace is a growing need for United States businesses. Unfortunately. many businesses, especially small ones are not consistently successful in exporting their products. Although many factors can contribute to exp