Marketing Dynamics (theory and Practice)
β Scribed by Rajagopal
- Publisher
- New Age Publications
- Year
- 2007
- Tongue
- English
- Leaves
- 427
- Edition
- 1st Ed.
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
Introduces fresh concepts and approaches in managing competition and strategies for leading ahead in business. This book includes discussions that are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management.
β¦ Subjects
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π SIMILAR VOLUMES
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`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Donβt argue. Just read the book!' - Evert Gummes