๐”– Bobbio Scriptorium
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Marketing Content of MNC Subsidiary Strategy

โœ Scribed by J. H. Taggart


Book ID
110279163
Publisher
Springer
Year
1998
Weight
184 KB
Volume
2
Category
Article
ISSN
1382-3019

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Strategy shifts in MNC subsidiaries
โœ James H. Taggart ๐Ÿ“‚ Article ๐Ÿ“… 1998 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 112 KB

This paper critically reviews the model of subsidiary strategy proposed by Jarillo and Martinez and, based on the data from a survey of 171 MNC manufacturing affiliates in the UK, proposes an extension of their model. The key finding is the indentification of a group of affiliates (quiescent subsidi