Marketing Communications: A Behavioral Approach to Men, Messages, and Mediaby Edgar Crane

✍ Scribed by Review by: David Manning White

• Book ID: 124755915
• Publisher: Springer-Verlag
• Year: 1967
• Weight: 223 KB
• Volume: 15
• Category: Article
• ISSN: 0885-727X
• DOI: 10.2307/30217377