𝔖 Bobbio Scriptorium

✦ LIBER ✦

Marketing as Service-Exchange:: Taking a Leadership Role in Global Marketing Management

✍ Scribed by ROBERT F. LUSCH; STEPHEN L. VARGO; ALAN J. MALTER

Book ID: 116807216
Publisher: Elsevier Science
Year: 2006
Tongue: English
Weight: 152 KB
Volume: 35
Category: Article
ISSN: 0090-2616
DOI: 10.1016/j.orgdyn.2006.05.008

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