Marketing Alliances Between Non-Profits and Businesses: Changing the Public's Attitudes and Intentions Towards the Cause

✍ Scribed by Nowak, Linda I.; Washburn, Judith H.

• Book ID: 126702038
• Publisher: Haworth Press Inc
• Year: 2000
• Tongue: English
• Weight: 122 KB
• Volume: 7
• Category: Article
• ISSN: 1049-5142
• DOI: 10.1300/J054v07n04_04