Market‐creating service innovation: verification and its associations with new service development and customer involvement

✍ Scribed by Cheng, Colin C.; Chen, Ja‐Shen; Tai Tsou, Hun

• Book ID: 121294715
• Publisher: Emerald Group Publishing Limited
• Year: 2012
• Tongue: English
• Weight: 254 KB
• Volume: 26
• Category: Article
• ISSN: 0887-6045
• DOI: 10.1108/08876041211257927