Market-Value Pricing: Definitions, Concepts, and Processes for Market-Value Centric Pricing

✍ Scribed by Gabriel Steinhardt

Publisher: Springer International Publishing
Year: 2019
Tongue: English
Leaves: 60
Series: SpringerBriefs in Business
Edition: 1st ed.
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.

✦ Table of Contents

Front Matter ....Pages i-xiii
Pricing Fundamentals (Gabriel Steinhardt)....Pages 1-3
Value Concept (Gabriel Steinhardt)....Pages 5-9
Pricing Influencers (Gabriel Steinhardt)....Pages 11-18
MVP Model (Gabriel Steinhardt)....Pages 19-43
Blackblot Market-Value Pricing™ Model Glossary (Gabriel Steinhardt)....Pages 45-49
Blackblot Market-Value Pricing™ (MVP) Model (Gabriel Steinhardt)....Pages 51-52

✦ Subjects

Business and Management; Marketing; Business Finance; Innovation/Technology Management; Project Management

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