Market transformation programs help utilities meet customer needs, environmental challenges
✍ Scribed by Spellman, Richard F.
- Publisher
- John Wiley and Sons
- Year
- 2007
- Weight
- 527 KB
- Volume
- 16
- Category
- Article
- ISSN
- 0743-5665
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✦ Synopsis
arket transformation programs are grow-M ing in importance to help deal with growing concerns about greenhouse gas emissions on a global perspective and high energy costs in certain areas of the United States and Canada. Market transformation (MT) generally refers to the process by which collective action, policies, and programs effect a positive, lasting change (or market effect) in the market for energyefficient technologies and services.
The market transformation effort should ensure that these technologies and services are produced, recommended, and purchased in increasing quantity. Market transformation programs focus o n changing the operation of a particular market. They are designed to create long-term impacts that continue to occur after the MT intervention has concluded, thus creating permanent market changes. The objective of an MT program is to reduce or remove specific market barriers, ~~