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Market share determination in marketing service industries - A demand side approach∗

✍ Scribed by Liu, Hengzhong; Siokis, Fotios

Book ID: 118001491
Publisher: Taylor and Francis Group
Year: 2003
Tongue: English
Weight: 135 KB
Volume: 12
Category: Article
ISSN: 1043-8599
DOI: 10.1080/1043859022000012733

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## Abstract The UK Government is promoting widening participation and asking universities to develop their student intake of 18–30 year‐olds by 50 per cent by 2010. The financing of these changes is encouraging a marketing emphasis shift, as funding is reduced and alternative revenue methods sought