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Market share and ROI: Observing the effect of unobserved variables

✍ Scribed by Kusum L. Ailawadi; Paul W. Farris; Mark E. Parry


Book ID
117361637
Publisher
Elsevier Science
Year
1999
Tongue
English
Weight
109 KB
Volume
16
Category
Article
ISSN
0167-8116

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