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Market share and ROI: Observing the effect of unobserved variables

✍ Scribed by Kusum L. Ailawadi; Paul W. Farris; Mark E. Parry

Book ID: 117361637
Publisher: Elsevier Science
Year: 1999
Tongue: English
Weight: 109 KB
Volume: 16
Category: Article
ISSN: 0167-8116
DOI: 10.1016/s0167-8116(98)00012-3

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