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Market Share and Price Setting Behavior for Private Labels and National Brands

โœ Scribed by Ronald W. Cotterill; William P. Putsis

Book ID
110255706
Publisher
Springer US
Year
2000
Tongue
English
Weight
102 KB
Volume
17
Category
Article
ISSN
0889-938X

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Focusing on the interaction between national brands and private labels, this paper has two main empirical contributions: (i) a simultaneous system of demand (share), price and expenditure equations is estimated, and (ii) differences in the structure of the local geographic market are incorporated in