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Market Segmentation and the Prediction of Tourist Behavior: The Case of Bornholm, Denmark

✍ Scribed by Johns, N.; Gyimothy, S.

Book ID
124049933
Publisher
SAGE Publications
Year
2002
Tongue
English
Weight
117 KB
Volume
40
Category
Article
ISSN
0047-2875

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This research examines the meaning and impacts of ''extreme'' seasonality of tourist demand on family businesses in the tourism and hospitality industry, and how owners strategically adapt. Data were obtained from a self-completion questionnaire and interviews with family business owners on the Dani