✦ LIBER ✦

Market segmentation and collusive behavior

✍ Scribed by Qihong Liu; Konstantinos Serfes

Book ID: 116556856
Publisher: Elsevier Science
Year: 2007
Tongue: English
Weight: 306 KB
Volume: 25
Category: Article
ISSN: 0167-7187
DOI: 10.1016/j.ijindorg.2006.05.004

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## Abstract In this study, a market segmentation approach is developed and applied to analyze U.S. households' cheese purchases. The segmentation is based on household interpurchase time, or the hazard rate of purchases. In this study, four segments have been discovered in the U.S. market for house