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Market segmentation and collusive behavior

โœ Scribed by Qihong Liu; Konstantinos Serfes


Book ID
116556856
Publisher
Elsevier Science
Year
2007
Tongue
English
Weight
306 KB
Volume
25
Category
Article
ISSN
0167-7187

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## Abstract In this study, a market segmentation approach is developed and applied to analyze U.S. households' cheese purchases. The segmentation is based on household interpurchase time, or the hazard rate of purchases. In this study, four segments have been discovered in the U.S. market for house