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Market Segment Derivation and Profiling Via a Finite Mixture Model Framework

✍ Scribed by Michel Wedel; Wayne S. Desarbo

Book ID: 110333301
Publisher: Springer US
Year: 2002
Tongue: English
Weight: 76 KB
Volume: 13
Category: Article
ISSN: 0923-0645
DOI: 10.1023/a:1015059024154

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