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Market Reactions to Tangible and Intangible Information

โœ Scribed by KENT DANIEL; SHERIDAN TITMAN

Book ID
109176306
Publisher
John Wiley and Sons
Year
2006
Tongue
English
Weight
325 KB
Volume
61
Category
Article
ISSN
0022-1082

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This research investigates the question: Does the physical environment of service delivery settings influence customers' evaluations of the service experience and subsequent behavioral intentions? Theoretical and empirical data from environmental psychology suggests that customer reactions to the ta