Market planning for new industrial products : Choffray, Jean-Marie, and Lilien, Gary L., Wiley, New York, 294 pp.

✍ Scribed by Richard P. Holloway

• Publisher: Elsevier Science
• Year: 1981
• Tongue: English
• Weight: 143 KB
• Volume: 10
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/0019-8501(81)90040-7