✦ LIBER ✦
Market orientation versus innovative culture: two routes to superior brand performance
✍ Scribed by O'Cass, Aron; Viet Ngo, Liem
- Book ID
- 121738864
- Publisher
- Emerald Group Publishing Limited
- Year
- 2007
- Tongue
- English
- Weight
- 130 KB
- Volume
- 41
- Category
- Article
- ISSN
- 0309-0566
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