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Market Orientation, Corporate Social Responsibility, and Business Performance

✍ Scribed by Anis Ben Brik; Belaid Rettab; Kamel Mellahi


Publisher
Springer
Year
2010
Tongue
English
Weight
248 KB
Volume
99
Category
Article
ISSN
0167-4544

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Researchers have reported a positive, negative, and neutral impact of corporate social responsibility (CSR) on financial performance. This inconsistency may be due to flawed empirical analysis. In this paper, we demonstrate a particular flaw in existing econometric studies of the relationship betwee