Market orientation, brand investment, new service development, market position and performance for service organisations

✍ Scribed by Matear, Sheelagh; Gray, Brendan J.; Garrett, Tony

• Book ID: 120541242
• Publisher: Emerald Group Publishing Limited
• Year: 2004
• Tongue: English
• Weight: 164 KB
• Volume: 15
• Category: Article
• ISSN: 0956-4233
• DOI: 10.1108/09564230410540944