๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Market Mavens' Attitudes Towards General Technology: Implications for Marketing Communications

โœ Scribed by Geissler, Gary L.; Edison, Steve W.


Book ID
111860107
Publisher
Taylor and Francis Group
Year
2005
Tongue
English
Weight
293 KB
Volume
11
Category
Article
ISSN
1352-7266

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


The potential implications of web-based
โœ Sreedhar Madhavaram; Radha Appan ๐Ÿ“‚ Article ๐Ÿ“… 2010 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 90 KB

## Abstract Two developments in the last two decades frame the importance of Webโ€based marketing communications for firms. First is the phenomenal growth of the Internet as a viable commerce and communication option and second is the clear shift in attitude research toward recognizing the pervasive