𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Market expansion strategy: development of a conceptual market expansion decision scorecard

✍ Scribed by Gary J. Robinson; William J. Lundstrom


Book ID
102426857
Publisher
John Wiley and Sons
Year
2003
Tongue
English
Weight
181 KB
Volume
12
Category
Article
ISSN
1086-1718

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Developing international direct marketin
✍ William J. McDonald πŸ“‚ Article πŸ“… 1994 πŸ› John Wiley and Sons βš– 844 KB

This article examines an innovative international marketing tool for understanding multicountry consumer decision making. Two personal interview studies of consumers, one from the United States and the other from Germany, are subjected to a content analysis and statistical routines to examine need r