𝔖 Bobbio Scriptorium
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Market exchanges, hierarchical exchanges or relational exchanges in export channels into emerging markets

✍ Scribed by Lee Li; Peggy Ng

Book ID
104369360
Publisher
Elsevier Science
Year
2002
Tongue
English
Weight
90 KB
Volume
11
Category
Article
ISSN
0969-5931

No coin nor oath required. For personal study only.

✦ Synopsis

This study draws from relational contracting paradigm, transaction cost paradigm, and internationalization process paradigm and evaluates market exchanges, hierarchical exchanges, and relational exchanges between Western manufacturers and their foreign intermediaries in emerging markets. The study suggests that choices of exchange governance be determined by various factors in combination, including experiential knowledge, market conditions, activity complementarity, brand power, and trust. Choices of exchange governance depend on the interaction among these factors.

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