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Market demand and the duration of business projects: the housing industry

โœ Scribed by Kostas Axarloglou; Stefanos Zarkos

Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
146 KB
Volume
31
Category
Article
ISSN
0143-6570

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โœฆ Synopsis

In this study, we propose that companies strategically choose to pursue projects of certain duration according to the fluctuations in market demand conditions. During a market upturn, when more business opportunities are available, companies choose short projects, committing thus their resources for a short period of time and so to better exploit the upcoming business opportunities. On the other hand, in a market downturn projects of longer duration are preferable, since they protect the company from the consequences of adverse market conditions. Finally, these insights appear relevant at least in the US housing industry, where builders pursue longer building projects during the market downturn and shorter ones during the market upturn.

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