Market assessment with OR applications

✍ Scribed by Agarwal, Mohini; Aggrawal, Deepti; Anand, Adarsh

• Publisher: CRC Press
• Year: 2020
• Tongue: English
• Leaves: 127
• Series: Advances in mathematics and engineering
• Category: Library

✦ Synopsis

"This Focus book offers relevant and international perspectives on OR techniques for market assessment under one canopy. It will be helpful for those who want to gain insight into understanding the managerial aspects from an analyst point of view and is a collaboration that contains plenty of OR techniques used in real-life problems faced by industries"--

Abstract:

"This Focus book offers relevant and international perspectives on OR techniques for market assessment under one canopy. It will be helpful for those who want to gain insight into understanding the managerial aspects from an analyst point of view and is a collaboration that contains plenty of OR techniques used in real-life problems faced by industries"--  Read more...

✦ Table of Contents

Content: Preface Acknowledgments Author Biographies Chapter 1 Introduction to Marketing ManagementChapter 2 Need for Scientific Marketing Analysis Chapter 3 Understanding the Consumer's Perspective Chapter 4 Product and Brand Management Chapter 5 Pricing Decision: A General Perspective Chapter 6 Some Purchasing Policies Under Fluctuating Pricing Chapter 7 Distribution Management Chapter 8 Promotional Management Using OR Concepts Index

✦ Subjects

Marketing.;Operations research.